Product Marketing & GTM Strategy for Technical B2B SaaS
Counterpart partners with founders and GTM leaders to clarify positioning, sharpen messaging, and align product marketing with revenue outcomes.
Strategic Content Services
GTM Messaging & Positioning Sprint (2–4 weeks)
Get clear, differentiated messaging aligned with enterprise buyers.
Includes:
Messaging audit across website, decks, demos, and campaigns
ICP & value proposition refinement
Clear positioning framework
Sales-ready narrative and talk track
Demo & Sales Enablement Audit
More focused demos and stronger sales conversations.
Includes:
Review of product demo structure and flow
Alignment of demo with buyer pain points
Sales collateral gap analysis
Enablement framework recommendations
Full-Funnel Product Marketing Strategy
Launch confidently with a complete messaging framework
Includes:
Launch narrative
Content roadmap
Enablement alignment
Best for teams that need to launch with speed, clarity, and consistency.
Contact
Connect with me for answers to any additional questions you may have.