What We Do
Most businesses don’t fail from one big mistake. They lose momentum — and money — through small, compounding ones.
Counterpart exists to surface those risks early, when they’re still fixable.
We work at the intersection of:
Strategic narrative
Revenue and operational clarity
Early risk detection
Strategic Narrative & Content
Clear positioning and content systems that attract the right opportunities and repel the wrong ones.
Includes:
Messaging and positioning audits
Content strategy and editorial systems
Thought leadership and long-form content
Ongoing content advisory retainers
Pricing:
Mini Retainer (1 month): $1,500 – $2,500
Standard Retainer (3 months): $3,500 – $5,000
Best for: Founders, agencies, and SaaS teams who need clarity before scaling.
Revenue & Risk Advisory
Advisory services designed to identify where decisions, processes, or agreements create unnecessary exposure.
Includes:
Revenue and funnel risk audits
Offer and pricing clarity reviews
Contract and scope risk interpretation (non-legal)
Executive decision support
Pricing (Retainer):
Foundational: $2,000 – $3,000 / month
Includes 4–6 hours of advisory, messaging audits, and insight reporting
Growth: $4,000 – $6,000 / month
8–12 hours + Money Risk Analysis reports + optional content strategy
Premium: $7,000 – $10,000 / month
Full insight + AI tool + ongoing strategy + executive support
Best for: Operators making high-stakes decisions without a full team.
Insight Tools
IInsight Tools
Productized tools developed from our advisory work.
Current offering:
Money Risk Analysis A plain-language review that highlights where contracts and operational decisions are most likely to cost you — before the damage shows up in your bank account.
Pricing: $500 – $1,000 / month (can be added to retainers)
Retainer + Advisory Services
IProductized tools developed from our advisory work.
Current offering:
Money Risk Analysis A plain-language review that highlights where contracts and operational decisions are most likely to cost you — before the damage shows up in your bank account.
Get In Touch
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